AN

AWARENESS

STUNT

Solo Stove makes a smokeless fire pit called the Bonfire 2.0. It's a great product. It's innovative. It's somehow smokeless. Now there's no more post- fire-pit-stank on your hair and your clothes. Solo Stove Fixed Fire, but the problem remained: no one knew who they were...yet. 

Our brief: make 'em a household name. 

GOING

SMOKELESS

Solo Brands can own the "smokeless" RTB, but how do we disrrupt the cozy market of fire pit brands with this claim? We turned to the one-to-one, multigenerational smoker of them all, the last person on Earth who'd go smokeless: Snoop Dogg. Then, we pulled the rug on America. Trending No. 1 twice, breaking the internet and putting the words "Solo Stove" in the mouths of the nation.  

HEAT UP

FROM THE

FEET UP

We also designed this sweet, li'l LTO Snoop Stove. Contrarty to what the LinkedIn bros will tell you, these babies sold out in no time.

Team

CD //Mik Manulik

ACD Writer // Chase Zreet

Production // Even Odd 

Shiny Stuff 

1 Silver 2 Bronze Cannes Lions // 2 Gold, 1 Silver Clios // 3 Webbys (includingPeoples' Choice) // One Show Gold + Bronze // D&AD 2 Graphite Pencils 

Press 

AdAge's Top 40 of 2023 // Trending Front Page of Reddit // Rolling Stone // People // USA today // Forbes // The Tonight Show // NPR // CNN // NYT Crossword // Billboard // Vibe // Trending No 1.