DoorDash

Back to School Campaign

THEY'RE BACK...

...yep: back to school ads. Packed full of Kidz Bop tunes, popped collars and dancing kids slinging the hottest binders and clipboards - these ads have become infamous for filling parents with existential dread nationwide as they try to enjoy the last sips of their summer.

So we wrote an ad about it. And even got to write a song with the lyrics “this stapler slaps." We pleaded with parents: Don't Go Back To Back To School.

BACK TO PINTEREST 

We worked with Pinterest, who let us "break" one of their ad units (and a ton of rules about altering their UI in the process). We targeted back to school searches and served a fake ad where we (our hero parents) literally push back against a bright, annoying back to school ad.

CRUSHING BTS 

We even made a unique :15 in which we, once again, fought back against the parental scaries that come along with back to school.

Get out of here, triggering ads.

Team

ECD // Ashley Marshall 

CD // Danielle Delph

ACD Writer // Page Jensen-Slattengren 

Production // Terri Timely