CarMAXmini

Experiential Activation

Mini Cars.

Big Apple.

CarMax launched three new stores just outside of NYC. To announce our arrival, we opened the world's tiniest yet biggest used car lot right on the High Line. Our mini lot included 50k mini cars, all were scannable and all led to a corresponding car-sized car on carmax.com.

Team

CD: Lindsey King

ACD Writer: Page Jensen-Slattengren 

Production: GHOST